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Branding: In Five and a Half Steps
Download PDF Branding: In Five and a Half Steps
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The ultimate step-by-step visual guide to creating a successful brand, using contemporary brand identities as prototypesMichael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands. 1,000+ illustrations in color
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Product details
Hardcover: 320 pages
Publisher: Thames & Hudson; 1 edition (November 15, 2016)
Language: English
ISBN-10: 0500518963
ISBN-13: 978-0500518960
Product Dimensions:
8.5 x 1.6 x 10 inches
Shipping Weight: 3.4 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
18 customer reviews
Amazon Best Sellers Rank:
#221,050 in Books (See Top 100 in Books)
The best reference on branding I've ever seen — with accurate and updated information on everything from Supreme to Hillary Clinton's campaign for president this year.Includes concrete steps, thought processes, and workflows for anyone looking to do branding work for clients or themselves. I am especially enjoying the graphs where he positions multiple brands against each other to facilitate discussion on where you might want to position a brand in that same space.This book should find a home on anyone's shelf that's involved in the profession of design. Invaluable and a future classic.
This book is what I was looking for when trying to understand my role as a brand identity designer.Michael goes through current, (very current) examples on what steps are being used by which companies and his references are current in the back of the book too.It's well illustrated and clear to read. I think it would be a good addition to bettering your process as a designer.
Really glad to have purchased this book. Like many other branding books, this one is packed with a lot of info to get you to understand branding. It covers a few stories to help guide you.
The clarity of the thinking, the writing, and the organization of this book are BRILLIANT! I absorbed it by reading it daily over breakfast in 15-minute increments, and then thought about Michael Johnson's steps during the day. Filled with illustrations from companies and organizations worldwide, the author shows what worked and what didn't work. If you are in a position to create or revise an existing brand, you NEED this book!
This book is amazing! I've recommended it to publicists and have used it with clients. Very straightforward, passionate, concise, many great case studies and examples.
Bought this for my designer brother in law for Christmas, he loved it.
This book is exactly what I needed! Inspirational and precise. You'll like it!
Great book if you build brands or are a designer interested in branding
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