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Designing and Producing the Television Commercial By Larry Elin, Alan Lapides
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From the Back Cover
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. The processes and procedures described are applicable to agencies working for major clients and local and regional advertisers, and the differences are pointed out and discussed throughout the book. This text is ideal for students who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
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