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Lanmarq: La Nueva Economía De Las Marcas Latinas By Gonzalo Brujó
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- Amazon Sales Rank: #5187481 in Books
- Published on: 2014-12-30
- Original language: Spanish
- Number of items: 1
- Dimensions: 9.90" h x 1.20" w x 6.90" l, 1.95 pounds
- Binding: Paperback
- 446 pages
About the Author Gonzalo Brujó es autor especialista en marcas y marketing. La labor de Gonzalo Brujó consiste fundamentalmente en la estrategia de crecimiento de negocio de Interbrand, tanto para España y Portugal como para Europa Continental, así como en la supervisión de proyectos estratégicos, creativos y de valoración de marca, retail, marketing y comunicación. Actualmente trabaja con más de quince compañías del Ibex 35 y colabora con clientes como Inditex, Gas Natural, Repsol YPF, Grupo Santander, Grupo Banco Popular, Banesto, Altadis, Renfe, Dia o Iberdrola, entre otros. También realiza proyectos con fundaciones e instituciones públicas. Imparte habitualmente conferencias y participa como profesor activo en universidades y posgrados de prestigio como el TEC de Monterrey (México), IESE en Barcelona, Instituto de Empresa en Madrid, Universidad Pontificia de Salamanca, Elisava de Barcelona, Pompeu Fabra en Barcelona y el ISEM Fashion Business School en Madrid. Licenciado en la Wheaton College con un BA en Comunicaciones, Ciencias Políticas y Sociología, asistió a la American University de París y al College for International Studies de Madrid, afiliado con Bentley College, Waltham y Harvard (Estados Unidos). Blog: marcandomarcas.com
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